The past 18 posts can be summarized as 6 posts with 10k likes and 10 comments, 6 posts with 8k likes and 20 comments, and 6 posts with 11k likes and 3 comments. The last 18 posts are analyzed as follows:ĮR = (( Post 1 Likes + Post 1 Comments + Post 2 Likes + Post 2 Comments + … + Post 18 Likes + Post 18 Comments) / 18 ) / Followers * 100%Īs a worked example, take an account with 100k followers and 200 posts. So, the Engagement rate formula looks like this:ĮR = (( Likes + Comments ) / Posts ) / Followers * 100% Post Engagements / Number of Followers The calculator divides this by the account’s current quantity of followers, then multiplies it by 100%. These are then divided by 18 (to gain average per post). Instagram ER calculator takes the total number of likes and comments from the most recent 18 posts. In some cases, we’ll ask you to check CAPTCHA. The analysis is based on posts that the influencer has right now therefore, you could easily check the ER on your own profile or the profiles of your competitors. You don’t need to connect your account to use our Instagram ER Calculator. You type in the username of any non-private Instagram account (influencer or brand) and get the Engagement Rate (ER). How Instagram Engagement Rate Calculator works
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